Grow your business! Generating new business by growing your customer base is important to your business success. However, it can sometimes be very challenging.
Here are some practical tips to help you grow your business.
1. Get to know your customers
Understand your customer’s needs and develop products and services that meet those needs. You can gain insight into your customers by personalising your services and encouraging them to provide you with feedback, that way you can start the journey to grow your business.
2. Offer great customer service
Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you, and that will help grow your business.
3. Nurture existing customers and look for new opportunities
Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.
At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing customers and finding new ones.
4. Use social media
Social media is a powerful tool to promote your business to potential customers and gain valuable insight through ‘social listening’. Through social listening you can find out what customers are saying about you, gain insight into their behaviour, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customers. Almodine Homes has a good depiction of how you can use social media. Check out our Facebook, Twitter & Instagram to see how we are running our accounts.
5. Attend networking events
Invest time to build your networks – it’s not what you know but who you know.
Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.
6. Host events
Hosting your own event can be a great way to get to know your customers and build relationships. Invite some of your best existing customers and encourage them to bring their friends.
7. Give back to your community
Building brand awareness in your local community is a great way to attract new business. Consider sponsorship or participating in a community event to raise your business profile. Here we have seen clean up campaigns, girl child organisations and many other women and children centered organisations which you can focus your giving efforts to, try that!
8. Measure what works and refine your approach as you go
You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Don’t be afraid to experiment. Refine your approach if something is not working and focus more time on the activities that achieve the best results, the important thing is seeing to it that you grow your business.
More information
- Undertake market research.
- Learn more about digital marketing strategies.
Note:
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